This paper takes a qualitative in-depth approach to understand how market researchers describe markets to their clients.
Diaz Ruiz, C.A. (2013) Assembling market representations. Marketing Theory, 13(3). 245-261
This paper takes a qualitative in-depth approach to understand how market researchers describe markets to their clients.
Diaz Ruiz, C.A. (2013) Assembling market representations. Marketing Theory, 13(3). 245-261
Dr. Carlos DIAZ RUIZ 